What Are Twitter Impressions & Why Are They So Important to Twitter?

Content Marketing

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Of the numerous Twitter metrics to track, Twitter impressions should be high on your list. When combined with other metrics, tracking impressions gives you an idea of how far your Tweets have gone.

Twitter impressions are one of the indicators of brand presence. If you want to have your pizza company known across Twitter, then you’ll care about how many times your Tweets have shown up in someone’s timeline in a month. More likely, you want your pizza company known across a certain segment of Twitter. This means you’ll pair your impressions metric with another metric like clicks to see if the Tweets are relevant.

Impressions shouldn’t be the only Twitter metric you track, but for this article, we’ll break down what they are and how they’re important to your brand. We’ll also examine how they interact with other metrics like reach and engagement.

Twitter Impressions vs. Reach

Twitter impressions are a metric readily available to any Twitter account with a setting adjustment. If you enable Twitter’s native tools and analytics for your account, you’ll see activity per Tweet in Twitter.

A small graph icon appears at the bottom of each Tweet and upon opening it up, you’ll be given some data about the Tweet,

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