We Analyzed 100,000 Unnatural Links and This Is What We’ve Learned

Content Marketing

Digital Channel / Content Marketing 198 Views 0

Everybody talks about unnatural links and their impact on the SEO world. While some things are well known, when it comes to search engine optimization and spammy links, there is still a lot of obscurity on the subject. 

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To shed some light on this matter, we’ve run an in-depth analysis based on more than 100k inbound links. Some of the findings are really surprising, while others bring a clear confirmation to some really popular assumptions.  

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  1. Almost a Quarter of Links Have Over 50% Unnaturalness Issues
  2. 35% of All Unnatural Links Have Low Influence
  3. Commercial Anchor Texts Have a Higher Distribution for Websites with Unnatural Links
  4. Almost Half of the Unnatural Links Are Coming From Web Directories
  5. 40% of Links are Placed in Short Paragraph of Texts
  6. Websites with Highly Unnatural Backlink Profiles Have Over 70% Nofollow Links
  7. Lower Domain Influence Score Shows Higher Unnaturalness
  8. An Unnatural Backlink Profile Leads to a Decrease in Search Visibility
  9. How We Did the Research
  10. Top 10 Takeaways

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The unnatural links have eaten the SERPs alive all these years and the “good” links keep fighting their way back. Lots of websites suffered and ended in dreadful situations regarding penalties because of SEO spammers who called themselves “SEO experts” and promised to offer high rankings in Google by building awful links or business owners who followed old tactics. Either way, the damage remains.

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The current research contains lots of insights on the unnatural link matter, aggregating information on metrics such as unnatural and suspect link percentage, link issues, commercial and brand anchor text percentage, webpage type and link positioning, dofollow and nofollow links, average domain influence, search visibility, etc. We recommend you to read everything thoroughly; yet, if you think that you don’t have time to read everything now, you can jump to the main takeaways

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1. Almost a Quarter of the Analyzed Websites Have

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