‘Tis the season: Retailers can expect 32% more social messages this holiday season

Content Marketing

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Not only is shopping more digital than ever&-it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases.

To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may have outpaced Black Friday as the largest shopping day of the year in 2017, shoppers are becoming increasingly accustomed to deals and specials that last for the entire week of Thanksgiving or even span the month of December. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Sprout Social analyzed more than 2.9 billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

A look back at holiday 2017

Retailers know it’s never too early to start planning holiday social media campaigns, and recent years’ trends only

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