Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users.
Pinterest users are unique from other social media platforms. The majority of its users are women, and the majority of those users earn an income of over $50k per year. Now, before you jump onto Pinterest to sell your product, you should note a few more stats:
• 80% of Pinterest users are women
• Women& pin& 92% of Pinterest Pins
• 96% of users use the tool to research something they’re about to purchase
• Over half of the people using Pinterest have purchased a product after seeing it in a pin
This platform’s particular demographic just so happens to be one of the wealthiest in the world. Women will have an estimated global spending of about $18 trillion in 2018. It’s obvious why businesses need to be active on this platform &- people can literally buy your products or services right from the app.
Let’s review some Pinterest basics before we dive into how to set up a Pinterest Ad.
Pin: According to Pinterest, Pins are visual bookmarks that you!DOCTYPE>