The Agency Partner Directory: How Agencies & Clients Work Better Together

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In my experience working with and for agencies, what rises to the surface during times of challenge is as varied as the areas of expertise in that agency: staying up on current trends and technology, keeping a full pipeline of new business or building bigger client retainers, finding and keeping talent on-staff… the list goes on.

But one thing that comes up that may surprise those not familiar with our industry (or who have spent most of their time on the client-side)—a huge focus for agencies is finding fit.

Agencies & Clients Need to Find Fit

Whether that’s in terms of finding fit in budget size or project scope—or it’s seeking out internal stakeholders and client teams that can match temperament and work style—most client relationships are not much different from what makes any relationship successful.

What’s less surprising is that clients want the same thing.

As project owner, day-to-day contact for agency workers, or member of an internal team that’s dependent on an agency’s output—roles all of which I’ve filled—fit is what makes or breaks project or overall campaign success.

Clients want fit. Agencies want fit. There’s balance in the need.

We know that a mismatch in the relationship between an agency and a client, regardless

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