Tag : Marketing Strategy

Tag: Marketing Strategy

Avoid Subpar SEO Results. Follow These 5 Tips to Create Successful SEO Campaigns.

With the correct use of SEO, businesses can find they gain a great competitive edge over their rivals by being able to successfully compete for customers. However, with subpar use of SEO, many businesses can find themselves in a worse position than...

4 Reasons CMOs Should Rely on Brand Lift Campaigns

A study by Deloitte and the CMO Council called The CMO Shift to Gaining Business Lift found that the role of a chief marketing officer, or CMO, has changed drastically in 10 years from "brand ambassador" to "revenue generator." While this has resu...

Do Exact Match Domains Still Work for SEO?

An exact match domain is a website domain that is purchased to target specific keywords or a search query on Google. SEO practitioners have historically used this method as a way of gaming the system and effectively increasing their rankings on Goo...

15 Great Resources for Influencer Marketing Managers

Influencer marketing may be effective, but it's also challenging. As an influencer marketing manager, you need to keep yourself in the loop with the latest news, updates and trends. You need to constantly enrich your influencer marketing knowledge...