Social Media in Healthcare: A Surgical Guide for Marketing Professionals

Content Marketing

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A few years ago, the idea of following your doctor on Facebook may have seemed flat-out ridiculous.

Fast-forward to present day and it’s clear that times have changed.

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Posted by Florida Hospital on& Tuesday, May 29, 2018

According to Deloitte’s 2018 global healthcare outlook, more and more providers are making their presence known on social media.

This migration isn’t due to dollars and cents, though. Instead, the overarching purpose of social media in healthcare is to improve the patient experience and form a “customer-centric relationship” with followers.

Look: it’s no secret healthcare represents a massive, multi-trillion dollar industry and the US’ largest employer.

And just as people are researching products and services via social, they’re doing the same when searching for a doctor.

But the role of social media in healthcare isn’t as simple as attracting new patients. Providers need to not only understand the best practices of using social media, but also the challenges and responsibilities

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