Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from follower lists. The purge began toward the end of last week, resulting in many Twitter users with significant follower numbers losing, on average, 2 to 3 percent of their followers.
Socialbakers tracked follower numbers for the top 500 most followed accounts on Twitter between May 1 and July 12. According to reports from the social media marketing platform, Twitter’s official account (@Twitter) saw the biggest drop, losing 12.4 percent of its followers. Other accounts that saw a drop bigger than 3 percent included rapper 50 Cent (@50cent), who lost 6.3 percent of his followers, actor Ashton Kutcher (@aplusk), who lost 5.89 percent, and People Magazine (@People), which saw a 5.46 percent drop in followers.
Socialbakers also tracked the most followed e-commerce and retail brand accounts and found that Whole Foods Market (@WholeFoods) lost more than double the average percentage of followers, with a 6.78 percent drop. Zappos, Etsy and Amazon Music saw even higher drops. Zappos’ (@Zappos) follower numbers were down 9.09 percent, Etsy (@Etsy) lost 7.11 percent, and Amazon Music’s (@AmazonMusic) follower count dropped 10.46 percent.
Socialbakers CEO Yuval