If content is king, distribution is queen &- and as a brand, you have a major challenge in front of you. Understanding the strategy for channel distribution is your first obstacle, but actually having the reach and the budget for successful distribution is where the real pain lies.
One way that brands can overcome this content distribution problem is through advocacy. This means leveraging the networks of individuals who like you and are invested in your continued success. Advocacy can take on many forms. When many people hear advocacy, they tend to think major influencers: celebrities and individuals with large social followings. However, what forward thinking brands realize is that the most readily available, qualified and engaged advocates should be right in front of you: your employees.
Better Together: Brands & Their Employees
In fact, a recent Sprout Social report found that 69% of social marketers use or plan to use employees as their brand advocates. Finding the right way to reach your employees can be tricky though. To simplify employee advocacy, Bambu, by Sprout Social streamlines curation and distribution in a central platform to enable your employees to seamlessly share your content.
With Bambu, social media managers can amplify the reach of messages!DOCTYPE>