Instagram Marketing: The 10 Things Every Brand Needs

Content Marketing

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Instagram has grown to over 800 million users, adding over 100 million since April 2017. For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness.

In this post, we’re going to cover the gamut of Instagram marketing hacks. You’ll learn both paid and organic methods of generating new business, followers, and engagement.

Instagram Marketing Basics

The first thing you need to do is make sure you’re using a business Instagram account. The business version will allow you to do more with your posts than a regular account.

You’ll be able to create ads, sponsored posts, and add a call-to-action (CTA) to some of your posts!

To switch your account to a business account, navigate to the settings within the app.

From the home screen, navigate to your profile.

Instagram home screen


Next, tap the settings button at the top right:

options button Instagram


From there, you can switch to a business profile or sign up for a business profile.

switch to business profile Instagram


Instagram Paid Ads

Ads are a great way to generate names for an email list, encourage trial signups, drive traffic to a landing page, and convert prospects to customers.

Because Facebook purchased Instagram back in 2012, you’re going to set up your Instagram Ads

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