Instagram rolled out a new feature that gives iOS users managing multiple accounts the option to share a post across two or more of the accounts under their management. “We are rolling out this feature to provide a better experience for people who often post to multiple accounts,” says an Instagram spokesperson.
Why you should care
Marketers and social media managers overseeing multiple accounts owned by a single brand will now be able to post a single piece of content across multiple accounts they manage while they’re on the go, saving them both time and effort.
According to a screenshot of the feature shared by Matt McGee, a real estate marketing professional (and former Marketing Land editor in chief), users will see a “Post to other accounts” option when creating a new post, and they can select the accounts they want to post to using toggle switches.
Although social media managers running multiple Instagram accounts for a major brand are most likely using a social media management tool to coordinate and plan Instagram activity, this new feature will give them more flexibility to quickly post a piece of content across multiple accounts directly within the app.