How to Work with Influencers and Celebrities on Social Media

Content Marketing

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Working with& social media influencers,& especially on Instagram, is a tried-and-true method that many brands and companies have worked into their marketing plans to increase their ROI, broaden their reach, and boost their reputations. Often, though, companies are unaware of how to begin working with social media influencers. Here, we’ll address strategies for reaching out and extending offers to specific kinds of influencers.

Assess Who Your Influencers Are

Before you can figure out how to get an influencer on board, you first must understand what kind of influencer he or she is, to determine the best ways to reach out and partner.

There are two types of influencers: micro-influencers and macro-influencers.

Micro-influencers& are usually regular people who have the potential to be relevant and influential for your brand. They can be people who are already committed and loyal to your brand, or even people who have never heard of you, but who might be interested in your company. Often, you’ll find that these influencers will have the smallest reach, but the highest engaged reach, and they generate authentic conversations about your brand.

A macro-influencer& is a horse of a different color. Think about& macro-influencers as celebrities, social media icons with millions of followers, and public

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