How to Sell on Pinterest: A Step-by-Step Guide for Social Brands

Content Marketing

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Whoever knew that digital scrapbooking could be so much fun?

With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. Of course, sometimes the best things come in small packages.

Pinterest is a dream come true for marketers. 96% of users regularly research products on the channel, while 87% buy the items they see. In fact, research shows that Pinterest bests Instagram at influencing purchasing decisions with US users.

Pinterest is particularly good for streamlining the initial stages of the buyer journey. 93% of users plan their purchases on the platform already. More than half of those plucky pinners also have an annual income of more than $50,000.

So how do you sell to these social scrapbookers?

Step 1: Know Your Audience

The best way to sell more on any channel is to know your buyers. Remember that users see promoted pins (we’ll come back to those) based on what they’ve liked and followed in the past.

Importantly, this scrapbook site is a more diverse channel than you’d think. When it first began, the Pinterest user base was overwhelmingly female. Now, 40% of all Pinterest users are men.

Guys like pretty pictures too.

Graph showing social media users

The good news? Pinterest makes targeting your ideal

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