How to Measure and Benchmark Your Instagram Influencer Program

Content Marketing

Digital Channel / Content Marketing 29 Views 0

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers.

Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals.

1. Assess Your Brand Reach Today

Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes.

Set Your Benchmarks

Before reaching out to influencers on Instagram, get an overview of your current performance so it’s easier to set up benchmarks to compare before and after influencer campaigns. Distinguish what is normal for social media growth, like whether a gain of 50 followers in one day is significant to your bottom line or not.

engagement report
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How many unique users are you reaching on Instagram and other marketing channels? What is the average number of followers gained month over month? Which are your most popular posts, and how many clicks have they each received? These

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