How to Master Facebook Ad Targeting & Zero-In on Your Audience

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With over& 2 billion active users daily& and an average use time of 35 minutes per user, it’s& a top spot for B2C and B2B advertising.& There’s never been a& better time to be familiar with Facebook Ad targeting.

Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you’ll need to zero-in on your audience.

In this article, we’ll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target.

What is a Facebook& Audience?

The “target” or “market” that you’re going to advertise to is called, “audience” on Facebook. You can target super specifically, like by the amount of education or income. Also targeting options include age, location, gender, job title and much more. The options are almost limitless. For real.

Let’s& take a look& at some examples.

For this GoPro ad, we might target photographers or people that love to hike or ski. Or we could use Pixel (more on Pixel below) to target users who have visited the GoPro purchase page but didn’t complete the purchase.

gopro facebook example

Or for this ad, Soylent might target vegans, people that like working out or moms that have recently

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