How to get started on your content marketing strategy

Content Marketing

Digital Channel / Content Marketing 7 Views 0

Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through.

Chances are that if you’re already using social media, then you are doing content marketing to some extent. The next step is to get a strategy in place. This guide will walk you through why having a content marketing strategy is important and different ways you can get started on your own.

What is content marketing?

To begin with, content marketing is taking any type of content (digital or physical) and purposefully sending it out to your audience. Adding a strategy to this means that you’ve thought about your goals, audiences and distribution channels.

A typical content marketing plan will answer the below questions:

  • Who is your audience? These are usually based on market segments and certain types of content will target specific segments.
  • What channels will you use?
  • What metrics will you use to measure success and ROI?
  • What resources do you have?
  • What pain points will you solve?

In this example, Mailchimp created a multi-media case study in a post and then repurposed the video for a LinkedIn post. It goes through how custom email templates were

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