How Hashtags on Facebook Still Work for Businesses

Content Marketing

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Between brand spankin’ new ad formats and its ever-changing algorithm, Facebook is getting its fair share of buzz right now.

You know what often flies under the radar for marketers on Facebook, though?

Hashtags on Facebook.

Despite introducing hashtags on Facebook in 2015, the site itself has been relatively quiet in regard to& how exactly they work and what marketers should do with them in recent years.

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But if you’re wondering if hashtags still have a place on Facebook and whether or not they still work, the answer is a definite “yes.”

Night and day versus the likes of Twitter and Instagram, hashtags on Facebook have a unique function and brands need to take special care when using them.

And so if hashtags on Facebook have left you scratching your head, you’re not alone. In this guide, we’re going to break them down for you piece by piece.

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