Facebook Page owners will soon be able to participate in Groups

Social Media Marketing

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Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment management tools for Group admins.

Pages get more access to Groups. In the coming weeks, Facebook Page accounts will be able to participate on Group Pages — something Page owners have not had not been able to do before now. Peloton, whose Facebook Group has been highlighted as one of the most engaged, standout Groups on the platform, got early access to the feature and said it has helped with engagement.

“Peloton creates Pages for each of their instructors so they can share content in Peloton Groups that have generated strong engagement, allowing them to tap into a broader community and build their brand,” said Jayvee Nava, VP of community for Peloton.

Giving Pages direct access to interact on Group pages is part of Facebook’s initiative to bring more brands and advertisers to the Group experience. In July, 2017, Facebook began letting Page owners create Groups connected to their Pages. Last year, it gave a small number of Groups access to the Facebook Pixel, making it possible for brands to monitor their Group content and its impact on traffic and conversions.

Group admins get more

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