Facebook bans bail bond ads & requires pre-certification for addiction treatment ads

Social Media Marketing

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Facebook will no longer allow promotions for bail bond services and is only allowing ads for addiction treatment centers from advertisers that have first been approved by LegitScript, a third-party certification platform. These latest updates to its advertising policies apply to Facebook’s platform, as well as Messenger, Instagram and Facebook’s Audience Network.

“Addiction treatment centers that advertise to people in the US on Facebook will now be required to have certification from LegitScript, which will review their background, qualifications, compliance with state legal and regulatory licensing requirements and privacy practices,” Facebook writes on its Business blog.

Once addiction treatment centers have been certified by LegitScript, they will still need to complete Facebook’s Addiction Treatment Centers Onboarding Request to run ads on Facebook, Messenger, Instagram or Facebook’s Audience Network.

When determining whether or not to allow ads from bail bond services and addiction treatment centers, Facebook says it relied on feedback from industry and policy experts and advocates in the respective fields.

About its decision to ban bail bond ads, Facebook says, “We consulted a wide range of policy experts, advocates and community organizations working in criminal justice to ensure we’re taking the right approach,”

Facebook is not alone in instituting ad policies for addiction treatment

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