If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed.
Hey, we totally get it.
It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago.
Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness.
And if you feel like you’re late the game, there’s no need to panic.
To help get your feet wet, we’re taking things back to the basics.
If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling.
Plus, we’ve compiled these tips into a handy checklist to get you started:
1. Pick your social channels
First things first: how do you decide where your business needs to be?
Bigger brands with large customer bases tend to have presences across multiple platforms. Giants like McDonald’s and Starbucks obviously have the resources to be everywhere at once, but what if you’re a small business?