Category : Digital Channel

Digital Channel / SEO - 1 week ago

How to avoid a site migration disaster

There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers or relaunching your templates and so on. But you need to be careful and proceed with caution, because many things can go wrong. And th...

Digital Channel / Paid - 1 week ago

What is attribution modeling?

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models are used to assign credit to touchpoints in the customer journey. For example, if a consumer bought an item after...

Digital Channel / SEO - 1 week ago

How to Get Into Google News - Whiteboard Friday

Posted by PolemicToday we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framewo...