Category : SEM

Digital Channel / SEM - 1 week ago

A quick and dirty guide to winning with Gmail ads

In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox. The post A quick and dirty guide to winning with Gmail ads appeared first on Search Engine Land. Ple...

Digital Channel / SEM - 2 weeks ago

Learn how one startup doubled CPL and saved money

In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads. The post Learn how one startup doubled CPL and saved money appeared first on Search Engine...