Category : Paid

Digital Channel / Paid - 21 hours ago

Amazon now 3rd-biggest digital ad seller in US

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only represents 4.1 percent of US digital ad spending. In surpassing Oath and Microsoft, Amazon is now the front-runne...

Digital Channel / Paid - 1 month ago

The science of storytelling

“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retentio...

Digital Channel / Paid - 1 month ago

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest f...

Digital Channel / Paid - 2 months ago

Winning the social media marketing game

Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devic...