Category : Content Marketing

Want stronger content? 7 steps to truly understanding your audience

For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as “front page” news. For the most part, they figured if it mattered to them, it must matter to you...

How Data-Driven Marketers Are Using Psychographics

Are you sold on the idea that it’s beneficial to understand your customer? Hope so. If not, it’s guess work. When you know who your customer is, where they are, what they love and what they hate, you can market to them much more effectively. There a...

Things to Consider Before Crowdsourcing Design

I was trying to help a friend. His association needed a new logo. Now, creative directors, designers, and everybody else who works in the visual arts have a term that we usually dread hearing – design-by-committee. Sometimes this isn’t a bad thing....

Link Earning – A Tale of 21 Unique Strategies to Creatively Build Links

Link earning is highly connected with trustworthy content and creative digital marketing strategies. It’s all about that type of content that has so much value that bloggers, publishers or specialists in the field can’t stop but link to it. Yo...

Go Figure: Gen Z Loves Brick And Mortar

Most marketers, at last, understand how to market to Millennials. Now brace yourselves, because those techniques are going to change drastically over the next few years as Generation Z comes of age.

Why It?s Time To Focus On Your Retention Message

At a time when renewal business is critically important to the long-term success of so many B2B organizations, don't give short shrift to your retention messaging.

A Glimpse At ?The CMO Of The Future?

Data chops are going to be essential, according to marketers who gathered in New York City, but, yes, there will still be room for creativity.

Media Supply Chain: ?Murky At Best And Fraudulent At Worst?

Advertisers pour money into digital, but the system has become so complex they often dont understand where their budget is going and how their ROI is generated.

Marketing Video: An Introduction to Inbound and Content Marketing

What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing. Read the full article at MarketingProfs

How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing. Read the full article at MarketingProfs

How to Use Smoke Tests to Validate Your Product or Feature Ideas

Think you’re sitting on the next big idea for a product or a product feature? Before you spend dozens of hours and tens of thousands of dollars on the idea, you need to validate it. In other words, you need to make sure your audience is just as...

3 Museum Design Principles to Help Your Content Marketing

Museum content development and content marketing have one important principle in common: creating memorable experiences. Think back to the last time you visited a museum. Did you realize that you were walking through a three-dimensional version of t...