Category : Analytics

Digital Channel / Analytics - 2 years ago

Throw a party with your advertising data

Acquiring new customers is a lot like throwing a house party. You want to invite as many people as possible, but you want to invite the right people — not the ones who will never show up (or who will show, but you’ll wish they didn’t). In this...

Digital Channel / Analytics - 2 years ago

The age of analytics democratization

For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who rely upon data to run the business, and data analysts who gather, analyze and report the numbers to management. No...