Category : Analytics

Digital Channel / Analytics - 2 years ago

Maximizing conversion rates

Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more companies try to figure out a way to generate higher ROI from their existing online marketing campaigns… but it has not proven to be an easy feat...

Digital Channel / Analytics - 2 years ago

RIP A/B Testing

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B?...