Category : Analytics

Digital Channel / Analytics - 1 year ago

Where is Google Attribution?

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the...

Digital Channel / Analytics - 1 year ago

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers t...

Digital Channel / Analytics - 1 year ago

Did the data-driven era miss an exit?

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers rea...