By 2021 the dental industry is projected to be worth around $36.8 billion. That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry.
For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients. And for the sake of this article, we’re looking at the dentists needing the extra push for social marketing efforts.
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Why Does Social Media Marketing Matter For Dentists?
Social media marketing for dentists is still in the early roots of adoption, but more dental practices are seeing the power of being active on Twitter, Facebook and Instagram. For an industry that leaves 15% of the population quivering with dread, what better way to earn a loyal patient than to consistently!DOCTYPE>