Have you noticed your Facebook engagement has been on a downward spiral lately?
There’s no need to panic.
Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems.
The short of it? Facebook is asking brands to rethink how they earn likes, comments and shares on their posts.
For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm.
The takeaway here is that what might have worked brilliantly for brands in the past might not fly today.
And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach.
You don’t need to abandon your current Facebook page or start over from scratch, either. Instead, you just need to consider ways to set your posts up for greater engagement. Below we’ve outlined nine strategies to do exactly that.
Let’s take a look at how to increase engagement on Facebook:
1. Tap into Perfect Timing
The more engagement a post receives, the more likely Facebook’s algorithm is to reward it with reach.
This might seem a bit backward but it speaks to the importance of timing your posts to perfection.
By posting when your followers are!DOCTYPE>