Social media is continually evolving. Every year, everything from algorithm updates to emerging trends changes the way we interact online.
The question is, how do you make sure you’re getting the most out of your Instagram campaigns?
The last thing you want to do is waste your time on vintage filters and GIFs if they’re not going to do anything for your ROI. However, with an impressive 1 billion users to delight and impress, you can’t afford to miss out on the latest Instagram marketing trends either.
Today we’re going to examine the Instagram trends 2019 marketing teams need to know about if they want to thrive in the era of engagement. From IGTV to sensational stories, let’s start the new year right.
1.& & & & IGTV presses play in 2019
Launched in June this year, IGTV is the brand-new video platform designed for mobile users.
Instagram created IGTV to be a source of long form streaming videos. The platform isn’t here to replace YouTube. Instead, IGTV gives marketers a way to connect with their mobile audience through vertical video playback and authentic “in the moment” content.
Brands are already discovering the power of IGTV for themselves. Chipotle used the IGTV format to engage their!DOCTYPE>