If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form.
But many brands have an active, thriving social media presence?
And how much of them are just sort of& there?
Reality check:& you can’t expect much from social when you post random links, @mention a few folks and call it a day.
You need some structure. You need a strategy.
After all, you don’t reach the level of Wendy’s on Twitter totally by accident.
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.
— Wendy's (@Wendys) June 11, 2018
And likewise, there’s a& reason why GoPro’s Instagram posts get “likes” by the tens of thousands.
And although some of these brands might have blockbuster budgets, the principles they use to create an awesome social presence